Procrastinate? You Would Never...
Proper Preparation Prevents Piss Poor Performance. If You Stay Ready, You Don’t have to Get Ready. These are two of the phrases I suggest that any business owner has at the ready, understands, and executes upon. However, the reality is that things happen and sometimes, the best laid plans can be laid to side for whatever reason. The Holiday Season is right here upon us now and hopefully you’ve made your plans and are ready. If you didn’t prepare, it isn’t time to throw in the towel. You can still put yourself in the best position to make sales and take advantage of the Holiday Season.
Keep it Simple
If you’ve got a hot-selling product or something sitting in your inventory, that should be your star player for this campaign. Concentrate on items you’re absolutely sure you have on hand and can swiftly get into your customers’ hands. Don’t go throwing everything and the kitchen sink into the mix – remember, time’s ticking away!
Develop Your Sale
Now, when you’ve got your packages and products all set, you’re free to unleash your sale at any given moment. You don’t have to limit yourself to just Black Friday or Cyber Monday. In fact, going off the beaten path of typical holiday sales schedules might just set you apart from the crowd.
But, here’s the kicker: ensure that every deal you run still keeps those dollars rolling in. There’s no point in taking a hit just to get more eyeballs unless that’s already in your grand business scheme. So, play it smart when it comes to pricing.
Make sure your Website is Ready
Once you have your plans in place, make sure your website is ready to go. That means making sure any coupon codes are accurate and working, payment options are up to date, and you have the right product and package descriptions. You can also look to place banners or landing pages to direct customers where you want them to go.
Come up With a Simple Marketing Plan
Take a look at your best channels for traffic, now might be the time to lean into the ones that work the most for you because there isn’t a lot of time or money to be wasted. Know where you want to put any content or advertising dollars for the highest impact and return on investment.
Make sure that you are using technology to your benefit to make sure to be able to get this done quickly. That may mean using A.I. Tools and/or freelance workers to create simple, yet impactful content done quickly.
Working Your Social Media
Now, once all the other pieces of the puzzle are in place, it’s time to focus on your content game. That means timing your content to reach its peak visibility. The good news is, you don’t necessarily need to create brand-new content. Clever captions and attention-grabbing titles can effectively convey your sale pricing to your audience.
Consider reaching out to influencers and marketers to help spread the word about your deals and products. This approach may carry a higher cost and a bit of risk, but the potential rewards are substantial if it pays off.
On the flip side, you can opt for the more traditional route of running regular ads for the holiday season. Platforms like Meta, Google, TikTok, Pinterest, and more offer avenues to place your content where it can yield the most benefit. Yes, it does require a financial investment, and there are no guarantees, but if there ever was a time to invest in your business, it’s now. Especially if you have a product that’s already performing well, an advertising investment can help propel it to the next level.
Use Your Mailing List
Hopefully, you’ve already been proactive in building up your mailing list because now is the prime time to put it to good use. During this season, people tend to be more attentive to the promotional material they receive. Keep it straightforward: send a message that clearly outlines your sale prices, featured items, and any applicable restrictions. Depending on the size of your email list and your strategy, consider sending out multiple mailings to ensure you catch the attention of potential customers. It could be worthwhile to invest in a month of service to ensure you have ample options at your disposal during this critical period.
If you haven’t jumped into the holiday sales game yet, don’t fret—there’s still time to get your business holiday-ready. While having ample time would be ideal, with the right focus and determination, you can make significant progress in a short span. Concentrate your efforts on a select range of items that you know you can handle efficiently and market effectively for maximum impact.
Remember, whenever you’re running a campaign, prioritize working smartly. Leverage your strengths and utilize the available tools to expedite your tasks. Whether it’s utilizing AI or hiring freelance help, these resources can streamline your processes and ensure you seize the opportunity to propel your business forward during this festive season. So, dive in, take action, and let this holiday season be a catalyst for your business’s growth.