Homecoming Season is the Reason
Homecoming at an HBCU is more than an event, it’s a cultural moment. It’s when alumni return to campus for laughter, connection, and celebration. Right now, we need those bonds more than ever. It doesn’t matter if you’re strolling the yard, cheering at the game, or posted up at the tailgate, what you wear matters and this list of Black Owned Businesses is here to get you right. Represent your school pride with style from brands that radiate with HBCU pride from designers who have firsthand experience. But these aren’t just for fall festivities, these designs can help you showcase your pride everyday no matter where you are. Check out our guide and grab something new this season for yourself or someone you love. Don’t forget to check out all of the great Black Owned Businesses to support in our directory today.
Gainz Sports Gear didn’t start off as a brand to promote the collegiate experience, in fact its beginnings are in performance wear. Their focus was on weightlifting accessories like elbow sleeves and grips. They have expanded though with various collections for you to represent for your HBCU. Gainz Sports Gear has jerseys, shorts, turtle necks and jackets. Visit to see if they have your school in their collection and grab something unique for Homecoming and more.
This Baltimore based brand is known for serving up high quality fashion for dozens of colleges in addition to area high schools.They have great letterman jackets and chenille sweatshirts in their vast collection. Beyond schools, you can get gear to represent your favorite athletic conferences and the divine 9 Greek organizations. Collegiate Luxe has plenty of great options and they always have something new to enjoy so you can stay fresh while you represent.
Legacy, History, Pride is a brand with a long history behind it. The brand is one building upon that with great new designs, from sweats to polo style shirts and rugby shirts and dresses. This brand is bringing some classic cuts to the current day with fun designs that celebrate our history.
Actively Black is a growing Black Owned Brand that takes its business seriously and does innovative things. From their fashion week show, to collaborations with Marvel and even creating clothing from cotton grown by Black Farmers, Actively Black is putting their touches on the fashion industry. This year, they have partnered with several HBCU’s for their own collection highlighting these entities who have their own importance and legacies in the community.
HBCU Legacy Fashion is a brand that celebrates the history and culture of Black Colleges with items for the entire family. Even the kids can represent their future’s with the help of this brand created by an NC A&T alum. Some of the great options include jackets and sweatshirts. Yes, both adults and kids have options so you and your littles can match for those alumni events.
The founder of HBCU Culture shop wanted to find items that she could not find in the market elsewhere. Major brands were neglecting the HBCU market and thus she began HBCU Culture Shop. The brand began with focus on two schools in Florida, her alma mater Florida A&M and Bethune Cookman and is steadily growing to represent more aspects of Black College culture.
Black Renaissance is a brand that should be familiar to Buy Black Main Street’s followers. The brand makes great tee shirts, shorts and more at good prices that won’t break your wallet. They have expanded from more general tees that celebrate Black College Culture, to now include items that are licensed from schools such as Tuskegee, Florida A&M, Alcorn State and more. Get sweat shirts, shorts and even hoodie dresses for Homecoming and as a gift for your Aunts and Uncles the upcoming holiday season.
When you need something fresh for your headwear during homecoming season, hit up Dungeon forward. This black owned brand has a wide variety of ultra cool designs in multi-colored designs. They don’t just stop at hats now. Dungeon Forward is also expanding their apparel line with t-shirts that help to power their ambassador program.
Howard alum Amina Hammond built her business on the passion she had for her University. After a fundraiser for the school in 2020 had a great result, she was motivated to continue to grow her business and incorporate more schools into her plans. Unique among apparel brands that focus on HBCU’s are the leggings which you don’t see with other brands. They also sell hooded blankets perfect for lounging around home watching your team play via sports apps, or just getting together with your friends and family to reminisce.
Desires by Saint Paris is a high end fashion line. The brand is known for its high quality and its designer is bringing that heat to HBCU fashion. This collab features 6 colleges and vintage designs for a classic and timeless look. Turn heads whenever you rock one of these pieces on your weekends and back to campus events.
With a nice large selection of items highlighting some of the most famous HBCU’s in the country, the Yard Apparel Brand is one of the great businesses to support for your college gear. T-shirts come in screen printed and embroidered styles for long lasting quality.
Black College Union USA is an apparel brand with a capsule approach to showcasing HBCU Fashion. Here you can find themed styles that also incorporate the Black College experience in more ways than just dropping mascots and school names onto the designs. For example, their collection of “HBCU Rap Tees” are a throwback to the pen and pixel style of No Limit Releases of the late 90’s.Visit the site to get a look at all of the cool designs they have available.
Black and Scholared is a fashion brand that celebrates Black collegiate achievement. Their main line features the Black and Scholared branding on t-shirts, sweaters and jackets. They also use official HBCU licenses on similar products including cardigans and sweatshirts. If you are an alum you can get a top to let everyone know your status.
You have to have your accessories right and SPGBK Watches (Springbreak) is the perfect piece for your Homecoming Fit. These watches come in the perfect hues to represent your school and are created by HBCU grads. The watches from this North Carolina based business are a fun and useful way to accentuate your style this year
